Google Consumer Surveys
Custom market research made easy
EASY STEPS:
1 People complete questions in order to access premium content.
2 Publishers get paid as their visitors answer.
3 You get nicely aggregated and analyzed data.
Fast. Create surveys in minutes and access near instant Google-powered reports, charts, and insights. Affordable. Starting at $0.10 per response -1/10th of the cost of similar quality research. Accurate. Get statistically significant, valid results at scale from real people, not biased panels.
And now - free access to benchmark data! On an ongoing basis, industry benchmarks in the area of Customer Satisfaction will be collected and delivered, free of charge, within the Harris Poll and Google Consumer Survey platform. This will allow companies of all sizes and budgets to field the same survey questions for their business and easily compare their results to the free benchmarks.
- Google’s primary focus is to monetize premium content for publishers. In this vein, the solution is more polling than full surveying capabilities.
- Pricing is somewhat elusive. For demo targeting, it’s $.50 per response. But they don’t clearly tell you that a response is a single question. A 20 question survey with a screener or demo targeting will be a $10 CPI.
- Analysis of the relationship between survey questions is difficult and sometimes not even possible because of the question number limitation. Each person only answers 1 of the 20, and Google aggregates the data, which makes deep analysis harder.
- Targeting is limited to just age, gender and census region.
- Timeliness constraints such as completing the survey in a timely manner, publisher inventory at the time and competition with other surveys.
Strengths:
- graphing/analytics solution
- statistical relevance measures
- tagging functionality
Drawbacks:
- custom audience misleading
- screeners ineffective
- inability to compare question answers
- delayed response rate
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